Thar She Blows!

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Want a whalebone that once belonged to an Arctic explorer? Well it’s yours if you want it, just make a bid at the Chilcotts sale in Honiton on November14th.
What a great story this is.
The curious story of the day that intrepid explorer Shackleton, best known for his expedition aboard the ship Endurance that became trapped in an ice floe for nine months in 1915, decided to gift the whalebone to an order of French nuns after they bought his family’s house to turn it into a school for girls.
The humorous story of the whalebone that lay in the school garden in all weathers, before a history teacher realised its significance and removed it indoors for safekeeping.
The historic story of Shackleton’s connection to Torquay – the home his family owned and his residence there in the early 1900s. Of another of his ships, Nimrod, that moored briefly in Torquay harbour in 1907 before setting out on the first of Shackleton’s three Antarctic expeditions.
The sad story of the last of Shackleton’s ships, Quest, being anchored in Anstey’s Cove below the school before setting sail for South Georgia in 1921 – the voyage during which he died.
The fascinating story of Stoodley Knowle School, established in 1925 by the Congregation of Les Filles de la Croix, an order of nuns founded in Paris in 1641 by one Madame de Villeneuve who was driven by passion to provide an education for girls.
The concluding, melancholy story of the closure of the school earlier this year after pupil numbers crumbled.
The perfect story, in fact. Containing drama, history, sorrow, death, and even wildlife, albeit in the shape of a rather large bone. Sometimes I love my job

Blog on!

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This was supposed to be a March blog, but it’s taken a while to get round to it. So welcome to my first blog of April.

At a recent digital update seminar organised by CIPR, one speaker spoke of the nBlog 2eed to publish a blog at least every two weeks, and preferably more. You could hear a sharp intake of breath across the room. Who has the time?

Most of us understand the point of blogging. It’s a way of sharing your knowledge.

1. Blogs are good for Google. Each blog counts as a page, giving you credibility (as long as the content is fresh).
2. A well-written blog helps your customers to believe in your expertise.
3. Other professionals like to share the latest blogs – it shows that they have their finger on the pulse.
4. You can link to your blog on Twitter, LinkedIn, Google+ and your business Facebook page – it all helps your profile.

The downTypistside, of course, is that you have to schedule in some time to write a blog, using your own ideas and views, and your own inimitable style.

Like everyone else, I often stare at the blank screen waiting for the thunderbolt of inspiration. Should nothing come to mind, I find it a good excuse to make a cup of tea. If the tea doesn’t help, here are a few helpful hints:

1. Think about what you do best and stick to what you know.
2. Search for topics in your area of expertise and read what other people have been writing about. What would you think about their topic – something different to what they’re saying?
3. Don’t plagiarise, it’s extremely unprofessional. If someone has had great original thoughts that you agree with, share them and acknowledge the writer.
4. 4. Have a sense of humour. Most of your readers will appreciate your blog more if you don’t take it all too seriously.

Finally, keep your blog short.Shortstory

Mrs-Do-As-You-Would-Be-Done-By

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I’m going to be honest here. I’ve never been much good at the ruthless side of business. The cut-throat behaviour, the fierce competitiveness, the power dressing. Okay, I wore shoulder pads in the 80s but I looked more like an air-hostess than someone who should be in Alan Sugar’s boardroom.

I have often worked with the ‘dog-eat-dog’, ambitious folk of this world, and I am full of admiration and sometimes envy. They have flash cars, wear the right labels and dine at the top table.

Unfortunately, or perhaps fortunately, as a child I read Charles Kingsley’s ‘The Water Babies’ and the character of Mrs-Do-As-You-Would-Be-Done-By has stuck with me into adulthood. Well, maybe not the character but the inference of the name. Treat people as you would like to be treated, and expect to receive the same treatment back.

It strikes me that working in the creative world of PR, copywriting and social media is not just about making a living, although that helps, of course. It’s about building relationships, going the extra mile for clients, lending a hand where you can and enjoying what you do. Oh, and laughing quite a bit because hard work has never suffered from a giggle or two.

And as we move into a new year and as my business grows, I’m not going to change. You see, Mrs-Do-As-You-Would-Be-Done-By was ‘nice, soft, fat’ and cuddly. Her sister, Mrs Be-Done-By-As-You-Did was ‘gnarly and horny and scaly and prickly’. There’s no contest, in my book. There wasn’t in Charles Kingsley’s, either!

Have a great New Year!

Twitter followers – quantity or quality?

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Do you ever look at the number of Twitter followers you have and wonder if more is better? Do you peek at an account that boasts 30,000 followers and wonder where you’re going wrong with your 583?

Well, the chances are you’re not going wrong. The chances are you’re talking to the people you want to talk to. If an account has thousands upon thousands of followers, take a look at who they follow and who follows them – it can be very illuminating.

There are, of course, reasons why some accounts have a multitude of followers. Take our very own #DevonHour, the Twitter account that gets businesses across Devon talking to each other. It makes sense that this account has approaching 13,000 followers – because there are that many businesses in Devon! Likewise accounts belonging to celebrities, supermarkets and the BBC –it’s pretty obvious why they have so many followers.

I always become a little suspicious when a smaller business has tens of thousands of followers. Are they purchasing followers, I wonder. In recent months I’ve been offered the chance to do just that to boost the numbers of followers on my account. Similar offers are being made to accounts I help run for clients. ‘Get 10,000 new followers instantly!’ Er, why?

Cartoon

I like to earn my followers. I prefer to know that someone likes what I’m saying, or wants to know more about my business. I follow accounts that have some relevance to me and my business, others that look like they could do with support, some for news and one or two simply because they make me laugh.

Running Twitter (and Facebook) accounts for clients may seem a simple task, but to do it well you need to engage the right audience and find new followers who are interested in what the client is doing and what they have to say. Why would a vintage shop in Devon want to follow a pizzeria in Glasgow (unless they’re friends with the owners), or a lacemaker in Honiton follow an energy specialist in Florida? (Of course the vintage shop and the lacemaker really should be following each other!)

At the end of the day, it’s not about how many followers you have, it’s about the relationships and relevance. It’s good to have a healthy number of followers, but it’s not so good to have thousands of followers you really don’t have anything in common with. So be content with your 583 followers – as long as they are the right ones then you’re doing well.

Skydives, Terriers and Ice Cream

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So the tandem skydiving world record attempt at Dunkeswell happened on June 21, when the great British weather held its own with blue skies and just the right sort of fluffy cloud.

Having been commissioned to write a feature about skydiving and the event for Devon Life, it was on the cards that I would be jumping myself. In the end that didn’t happen but I did get the chance of a truly exciting flight up to 15,000 feet with one group of jumpers. Sitting next to the pilot, Aussie Tom as we cruised around above the clouds, I turned to watch the intrepid folk leap from the plane into the blue. A little part of me breathed a sigh of relief that I could stay sitting next to Tom while they plummeted out of view! On landing I hung around to watch them all travel back to the ground safely. In small 3 total, 281 jumped, beating the record by 30.

Many were raising money for charity. I interviewed some of these, and there were some amazing stories. I spoke to the mum of a young man who was killed in a road accident at the age of 24. Five brave people were jumping to raise funds for the charity she’d set up, called PAULY. Having a son myself, I had tears in my eyes. I can’t imagine anything worse than losing a child who has his whole life before him. (For more info on the charity click here)

Terrier racingVery different was another feature that Devon Life asked me to cover. Terrier racing takes place in the East Devon village of Yarcombe every year, in August. I don’t live that far from Yarcombe yet I’d never heard of it. I drove over and had a chat with a lovely farming couple, John and Barbara Salter. John was involved right at the conception of the race day in the 1970s, and forty years on is the only surviving member of the original team.

This is a great community event (I love community events!) attracting thousands of visitors from other villages and holidaymakers who come along every year. There are six races with a mixture of dogs, a 10p tote, and lots of fun to be had. This yeIce creamar race day is on Saturday August 2. I’m hoping to go along with the family, and on the way I am dead set on stopping for an ice-cream from the Otter Valley Dairy who make such delicious-sounding concoctions as Ginger and Butternut Squash and Devon Rice Pudding with Raspberry Jam. All made from milk and cream from their own Pedigree herd. Yum!

And now for something completely different – skydiving?

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News last year that I had been commissioned to write a first person article about gliding made my friends fall about with laughter, as they all know about my fear of flying. What would they make of the call I received today from Devon Life magazine mentioning the word ‘skydiving’? I have to admit to a moment of general clamminess. My brain went into overdrive wondering if there was any way on earth that I could possibly throw myself out of a plane (without the aid of sedatives, see my recent Blog).  

Luckily it transpired that having to experience the ‘thrill’ of skydiving was unlikely to be a requirement on this occasion. This particular article is likely to be about the charity work carried out by my local skydiving club, which is laudable. I know a little about this already as one of my neighbours has Multiple Sclerosis and did a sponsored tandem jump last year. She loved the experience, whereas I was more than happy simply to hand over sponsorship money whilst keeping my own feet firmly on the ground!

So watch this space for further news. If I’m offered the chance of a jump, I can tell you now I’m 99.9999999% sure I’ll turn it down….