With Easter just around the corner, an idea popped into my mind for a nice bit of PR for my Straight Marketing client, The Fresh Accountancy Company.
The word Fresh married nicely with the word egg – leading to Easter eggs. How about donating Easter eggs?
I’ve donated to Exeter Foodbank via networking groups before, so they seemed a good charity to approach. I wasn’t sure if they’d jump at the idea of an Easter egg donation, as they tend to supply practical foods like pasta and tinned products. But I was wrong. Operations Manager Teresa Pollard was delighted with the idea. Fresh founder, Tom Baker, generously offered to buy 100 eggs.
These were duly ordered and arrived at Fresh’s offices in Clyst St Mary. Teresa asked if we could deliver them nearer to Easter – meaning the Fresh team had to fight off any chocolate cravings! On April 9, I met Dave and Ben from Fresh just across the road from the Foodbank in Cowick Street, Exeter. We piled the eggs into two Foodbank trollies and negotiated a hairy road crossing, not losing any eggs on the way.
Teresa was so pleased with the donation and told us about the way the Foodbank operates; for example that people can’t just walk in, they have to have vouchers from organisations like Citizens Advice and children’s centres.
She said: “The truth is foodbanks shouldn’t be needed, but while they are, it’s important to make sure that the people we serve are treated with dignity and supported beyond the provision of food. The Exeter community is so supportive of our Foodbank and we are always amazed by the generosity of donations from individuals, schools and colleges, stores, and the local business community, including Fresh.”
Thanks to Dave and Ben for helping with the delivery, and Tom for agreeing to the donation.